COEUR LEGAL

The Business of Plaintiff Law

Build the Firm
Behind the Cases.

Coeur Legal provides the executive leadership, operating systems and technology plaintiff law firms need to build enduring businesses.

We work alongside firm ownership across growth, operations and finance—combining fractional executive leadership with proprietary management infrastructure designed specifically for contingency-fee firms.

Explore the Operating ModelPrivate Inquiry

Engagements are generally accepted through referral, existing relationships or direct invitation.

Practicing law is one discipline.

Building a law firm is another.

Plaintiff firms operate differently from almost every other professional-services business.

Revenue may arrive years after the work begins.

Marketing dollars are deployed long before cases resolve.

Cases themselves function as both inventory and future revenue.

Staffing, intake, litigation, client communication, marketing, technology and capital all operate on different timelines.

Yet many firms manage these functions through separate vendors and disconnected systems.

Coeur connects them.

The Coeur Operating Model

Three Functions. One Business.

Coeur works alongside ownership across the three executive disciplines that most directly shape the business of a plaintiff firm.

CMO

Growth

Build a predictable case pipeline.

Growth is more than advertising.

Coeur connects marketing strategy, intake performance, referral development, technology and case economics so firm leadership can understand not simply where leads originate—but where valuable cases originate.

Capabilities+
  • Growth strategy
  • Marketing planning
  • Referral development
  • Paid acquisition
  • Intake optimization
  • Marketing attribution
  • Brand positioning
  • CRM architecture
  • Lead-source analysis
  • Vendor management
  • Client acquisition economics
  • Post-client journey
  • Reputation strategy

Understand what creates cases—and what those cases actually cost.

COO

Operations

Build the infrastructure to scale.

Growth exposes operational weaknesses quickly.

Coeur creates the systems, workflows and management disciplines that allow a firm to expand without creating unnecessary complexity.

Capabilities+
  • Firm operating systems
  • Intake architecture
  • Case workflows
  • Team structure
  • Staffing strategy
  • Technology implementation
  • Automation
  • Client communication
  • Management cadence
  • KPI development
  • Executive dashboards
  • Vendor management
  • Process improvement
  • Leadership infrastructure

Turn the way the firm works into a system the firm can repeat.

CFO

Finance

Understand the economics beneath the cases.

Traditional financial statements tell only part of the story.

Plaintiff firms must understand cash today, case inventory tomorrow and the capital required between the two.

Capabilities+
  • Budgeting
  • Cash-flow planning
  • Revenue forecasting
  • Expense analysis
  • Case acquisition economics
  • Cost-per-case analysis
  • Case-cost management
  • Portfolio analysis
  • Scenario modeling
  • Vendor economics
  • Management reporting
  • Capital planning

Manage today's cash while understanding tomorrow's revenue.

One Operating System

CMO. COO. CFO.
None of them operate alone.

CMO
COO
CFO
  • Marketing creates intake.
  • Intake creates workload.
  • Workload determines staffing.
  • Staffing determines cost.
  • Case quality determines future revenue.
  • Revenue timing determines capital requirements.
  • Technology affects all of it.

The value is in managing the connections.

Proprietary Management Technology

See the Firm as a Business.

Every Coeur engagement is supported by a proprietary management environment built around the way plaintiff firms actually operate. The Coeur Platform brings financial, operational and growth intelligence into a single management layer.

Executive Dashboard

Firm Performance

Trailing 12 Months

Signed Cases / MTD

184

+12.4%

Blended Cost Per Case

$3,410

-6.1%

Case Inventory Value

$41.2M

+3.8%

Operating Cash

$6.9M

+1.2%

Signed Cases vs. Marketing Spend

Indexed
Signed Cases Spend

Lead Source Economics

SourceCasesCPCQuality
Referral — Attorney61$1,240High
Paid Search48$4,880Medium
Television33$5,610Medium
Organic / Brand27$610High
Prior Client15$180High

One source of management truth.

Growth data, operational data and financial data should not live in separate worlds. The Coeur Platform gives ownership and leadership a common picture of how the business is performing and where management attention is required.

The Coeur Platform is currently available only within select Coeur engagements.

The First 90 Days

Start With the Whole Firm.

01

Diagnose

Understand:

  • Firm economics
  • Case portfolio
  • Marketing channels
  • Intake
  • Staffing
  • Technology
  • Workflows
  • Leadership structure
02

Build the Operating Picture

Create:

  • Executive dashboard
  • KPI architecture
  • Financial model
  • Growth model
  • Operational priorities
  • Technology map
03

Operate

Coeur works alongside ownership and leadership to execute against those priorities.

Not simply advise.

04

Institutionalize

Build the systems, processes, management disciplines and technology that remain inside the firm.

The goal is not another consultant.

It is a stronger institution.

Management Infrastructure

Some relationships go deeper.

For select firms and strategic relationships, Coeur can operate through a broader management services organization structure, providing centralized non-legal infrastructure and management capabilities around the firm.

This may include

  • Business operations
  • Marketing infrastructure
  • Financial reporting
  • Technology
  • Administrative support
  • Vendor management
  • Human resources infrastructure
  • Business intelligence
  • Strategic planning

These structures allow firms to build institutional business infrastructure while maintaining the law firm's independent professional judgment and control over the practice of law.

Management structures vary by firm and jurisdiction and are implemented subject to applicable law and professional-responsibility requirements.

Focused by Design

Plaintiff firms are different.

Coeur was built around firms where outcomes, inventory, marketing, capital and time are inherently interconnected.

Personal InjuryMass TortsComplex LitigationContingency FeeGrowth-Stage FirmsMulti-Market Firms

Our best relationships are generally with entrepreneurial law firm owners who want to build a durable enterprise around an excellent legal practice.

Coeur is not your marketing agency.

Not your outsourced bookkeeper.

Not another software vendor.

Not a consultant producing a 70-page presentation.

We help operate the business.

Coeur is designed to sit alongside firm ownership and leadership, helping convert strategy into management systems and management systems into execution.

Built to go deep, not wide.

Our model requires access, trust and a detailed understanding of the firm's business. For that reason, Coeur intentionally works with a limited number of plaintiff firms at any given time.

New relationships develop through

  • Existing relationships
  • Referrals
  • Direct invitation

But introductions are welcome.

Make an Inquiry

Tell us what you're building.

If you are building a plaintiff firm and believe Coeur could be useful, introduce yourself.

nh@coeurlegal.com

The practice is the profession.

The firm is the business.

Build both deliberately.

COEUR LEGAL

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